Overview
GeoCorrelator introduces a new retail intelligence tool, offering retailers the ability to study their customers’ behaviour and movements through the store.
GeoCorrelator combines the abilities of computer vision with advanced positioning, tracking, and Geographic Data Mining (GDM) techniques in order to provide an easy to use, affordable, and highly reliable retail intelligence data.
A Retail Intelligence Tool
Big or small, every retail executive faces the challenges of product placement and floor design. By providing reliable and up-to-date information regarding the behaviour and movements of the store’s customers, GeoCorrelator promises to help retail managers successfully meet these challenges and make informative and effective decisions.
By using GeoCorrelator, managers can analyze the spatial behaviour of their customers and discover, for example, which are the most popular (or unpopular) sections in the store, find correlations between different store sections, learn how sales, promotions, and special offers change the way customers move through the store and much, much more…
Once installed, the usage of the system is completely independent, and does not require any intervention or special support. The system’s user-friendly interface is easy to master, flexible, and clearly presents the needed information. The interface also includes an alerting mechanism, which enables a user to automatically receive alerts, when predefined changes are detected.
